Data Mining: An Introduction

Table of Contents

I. Introduction
II. Technical Overview
III. Data Mining Models
IV. Data Mining as a Practical Business Tool
V. Practical Application Examples
VI. Case Study:  Wal-Mart and Increasing Sales of Barbie Dolls
VII. Application Example: Using Data Mining to Increase Call Centre Service
VIII. Future Trends
IX. Summary
X. References
XI. Final Exam Summary
XII. Other sources of information

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