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Data Mining: An Introduction

Table of Contents

I. Introduction
II. Technical Overview
III. Data Mining Models
IV. Data Mining as a Practical Business Tool
V. Practical Application Examples
VI. Case Study:  Wal-Mart and Increasing Sales of Barbie Dolls
VII. Application Example: Using Data Mining to Increase Call Centre Service
VIII. Future Trends
IX. Summary
X. References
XI. Final Exam Summary
XII. Other sources of information

Questions, comments, corrections can be sent to tjingram@undergrad.math.uwaterloo.ca


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